SESSION: MARKETING LESSONS FROM A DATA BREACH
In Hopkins’ captivating session, she will be sharing a behind-the-scenes case study and reveal how the unprecedented 2022 data breach at Optus transformed the role of a CMO forever.
BIO
Melissa Hopkins is a seasoned marketing executive currently serving as the Chief Marketing and Audience Officer at Seven West Media. Her background includes brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications.
Hopkins was previously Vice President Marketing CMO at Optus. In 2021, Optus was awarded ‘Marketing Team of the Year’ (Mumbrella).
With over 25 years’ global experience both agency and client side, Hopkins has deep consumer and enterprise experience across a wide range of sectors and high-profile brands. Hopkins was named #4 in CM050 2022, and was awarded ‘APAC Marketer of the Year’ (Campaign Asia) in 2021.
Hopkins is also an advisory board member at ADMA.